Hello, we are the Iyé Creative

     Iyé Creative is a social enterprise that focuses on supporting disenfranchised communities to restore their connection and relationship to the land. Our intention is to hold space for a regenerative revolution where healing, enjoyment, and abundance, are means of breaking through the path of human suffering. 

     By identifying systemic and addressing structural barriers to accessing land and nutritious food, we create alternative systems of mutual collaboration where our collective efforts and individual talents contribute to leave a blueprint for next generations.



To educate and empower communities to restore their relationship with the land through research, educational materials, and community events.



Our vision is to generate communal abundance, by embodying global indigenous ways of knowing, as tools of liberation for a more equitable and just society.

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     Ariel is a community connector, Afrofuturistic, systematic thinker, Iyé Creative co-founder, and entrepreneur born in Santiago de Cuba, Cuba. Ariel for the past 10 years have been involved in coordinating at the highest level, optimizing, and managing various community, and international collaboration projects and grassroot initiatives that favour long-term, reciprocal and respectful relationship building for communities in Cuba and what’s currently Canada.

     Jess is the Iyé Creative co-founder, foodie, and entrepreneur born in BC, Canada. For the past 7 years Jess has been involved in the execution of various anthropological and archaeological research-based projects that favour long term and respectful relationship building with First Nation communities. As a community builder, she loves connecting with knowledge keepers in order to create alternatives based on global ancestral practices to solve local, and modern unbalances. During her spare time she enjoys crafting using traditional practices.

Ariel & Jess


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Asiyah Robinson

Project Coordinator,

Community Based Research

Asiyah is a Muslim woman who was born on Grand Bahama Island, and moved to the territories of the Esquimalt and Songhees peoples to pursue a degree in Chem and Biochem at the University of Victoria. Throughout all her community engagements and projects, her primary focus is to connect with, listen to, and learn from under-represented communities to influence necessary systemic change. She believes the only way we can move forward is through a community co-created vision of the future.

Jumana Risheq

Creative Director,
Living in Liberation

     Jumana places her belonging and identity as a daughter of the land, a lover and a beloved of the natural world. As a second-generation refugee of Occupied Palestine born in Jordan, raised in Ontario. 


Her journey has taken her to an intensive medical degree in phytotherapy and nutrition and lead her to her ongoing mentorship and relationship with the indigenous Ammarin Bedouin tribe of Beidha, Jordan. Medicine women of the tribe would guide her in recording ancestral land, and plant-based medicine, myth and society of the lands from her ancestors roamed. 


Jumana is devoted to building bridges between medicine from the earth to medicine for the earth by re-invigorating our embodied experience of interdependence and relationship with plants, culture and ecology.